How To Optimize Images On Your Website For SEO In 2018

There are many ways ( like heading, paragraph, alignments, fonts, page layout ) to make your article more reader-friendly and attractive.

One such way is Search engine optimization of images.

In other words, we can say Image optimization is similar to the Search engine optimization.They are more process and procedure for Image optimization.

Here we can see some of the search engine optimizations for images so that you can improve your blog ranking.

How To Optimize Images On Your Website For SEO In 2018

1. Use Only The Proper and Copyright Image

“Pen is mightier than a sword like wise an Image is mightier than words”.

Finding a relevant and proper image or picture is the first and foremost task in the Image optimization. So it was mandatory to upload the relevant image to the content that you are posting.

There are more sites which are available on the internet, from which you can download images according to your requirements.One such site for beginners is

In fact, you can also able to get copyright images.

How To Optimize Images On Your Website For SEO In 2018

Copyright images have more rating than normal images. So try to use only copyright images. If you have enough skills, you can also make your own image with the help of camera or mobile phone.

But it’s not possible for an individual to get a right image from their home itself.

For example, If your content is related to pearls and oysters, you can’t get an image of those from your camera or smartphone, because you are at your comfort zone. Its done by a professional photographer and they will upload it to the website.

So that you can use images according to your requirements by simply downloading the images from those sites. Now you are able to understand from this example and can clear idea of this process.

List of popular sites for downloading the images

Freeimages: A massive group of over 2500000 registered online users and with over 400000 photos online.

You can easily choose your requirements from this site.

Newoldstock: A site from which you can get Vintage Images of your own choice. It provides copyright images too

Public domain Archive: A website which holds the repository collection of high-quality images for your content.

Unsplash: Daily you can get 10 high-quality images at free of cost.

2. Choosing Best File Format and Size

How To Optimize Images On Your Website For SEO In 2018

Though you have chosen the right image , you need to check the format of the file
and size of the file too.

The size of the file is most important in image optimization since it was directly linked to the loading time.If the size of the file is more, it takes more time for the website to load.

Here you can see the top image formats.

JPEG: The most popular image format is JPEG.It is based on lossy compression that is
according to your setting, image quality can vary a small bit.

The main advantage of these formats is, they keep the file sizes small and its a standard format.

It supports everywhere and its universally acceptable.

GIF: The another most popular format is GIF. It is used display small animations or clip arts. It
supports 256 colours only. It provides you with an ultimate look and the main advantage is small size.

It is primarily used for company’s logo. It is also a standard format.

PNG: It may be used as an alternative to the above formats. It is highly transparent and provides
a quality. Its lit bit higher in size. But the first preference should be given to the JPEG only.

3. Try Loss-less Compression

How To Optimize Images On Your Website For SEO In 2018

If you need to compress your file , go only towards the lossless compression. The only thing is
, you should not sacrifice your image quality towards the size.

There are more tools available which are used to compress an Image.

Adobe Photoshop is used worldwide and its a standard tool.

The following video will let you know about the image compression which is highly used in SEO of images.

4. Use Catchy and Informative Names

If you are making a picture or image through your mobile phone or camera , it is usually stored in the alphanumeric file name as default. You should change it to informative name as soon as you capture the photo.

It helps the search engine to search exactly and makes Good Ranking on images SEO.

For example , if you are capturing a car photo , then ultimately it saved as something like this

Optimize Images On Your Website For SEO
So you need to change to any informative name like “cheery colour car”

5. Attention Towards Alt Text

How To Optimize Images On Your Website For SEO In 2018

Alt text means alternative text. When the mouse cursor is placed hover , it will highlight.

By using this you can able to describe the picture.Alt text also plays a major role in Image optimization.

Example: A simple URL is shown for better understanding. It should not be like this

<img src=””>

It should be like this

<img src=” alt = to rank your site on top”>

In the second URL it alt text is added. First URL doesn’t have any.

By using this , it will able to improve the Ranking according to the Search Engine Optimization.

To know more about the alt text , follow this video to get better ideas .

6. No Third Party Hosting

How To Optimize Images On Your Website For SEO In 2018

Do not use third-party hosting platform. Hosting like “Imgur” and “post image” , allows a user to upload images to servers.

This ultimately saves more space but prefer to use your own server.

You can easily get the advantages after using those.

This video will guide you to get better result.

7. Isolate Your Thumbnails From Primary Pictures

Preferably, your thumbnails ought to be as little as conceivable to limit page load time. That implies you have to resize them and utilize the suitable level of compression.

Since they have a tendency to be entirely little in any case, you can yield a compression of picture quality for expanded speed.

The popular editing tools are Pixlr, PicMonkey, Fotor and GIMP.

8. Sitemaps Creation

How To Optimize Images On Your Website For SEO In 2018

Google recommends creating a sitemap for the Search engine to give more information about the image used on your page. It helps to promote the ranking.

If you are using WordPress , you can simply do this task by installing plugins.

The following YouTube video tutorial will help to get more information on sitemaps creation.

9. Integrate

How To Optimize Images On Your Website For SEO In 2018

The social media plays a major role in the Search Engine Optimization.

Each and every sharing of your content , will give you a benefit at one stage.

So interface your site with all popular social networking sites. You can also use Image sharer to allow visitors to share images on your site.

10. Google’s Webmaster

How To Optimize Images On Your Website For SEO In 2018

Google’s Webmaster will give you guidelines for image optimization.Just click the link which is provided below.

You can approach this at anytime

Rahul Sihmar

Rahul Sihmar Is COO & Co-Founder Of The Dynasty Digital Network . A Fast-Growing & Award Winning Digital Marketing Agency Helping World's Leading Brands with Facebook Ads & Organic Traffic. Follow Him On LinkedIn

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