How To Run Twitter Ads In 2018 [ Complete A-Z Guide ]

Twitter becomes an amazing platform after launching of its ads service in which peoples can go and interact with many of the biggest brands from contests to the customer’s service to the twitter chats and many more.

Twitter is a powerful source of advertising these days and gives an incredible opportunities for businesses of all sizes with 328 Million of daily active users [ Which is a huge thing in itself ] and 400 million people using Twitter every day , which offers a unique opportunity for marketers to advertise on and grow their business and it is growing day by day. Without a doubt with such a huge amount of active user base, many of the marketers were tapping through the Instagram ads to reach out their targeted customers.

Don’t Use Twitter just for following celebrities and all other kinds of stuff like commenting, tweeting and re-tweeting or not just for passing the time, make use of it.

Table Of Contents

What Is Twitter Ads ??

 

Basically, in simple words, Twitter ads are those ads which run on twitter newsfeed. You may be seen the different types of Twitter ads like Promoted Tweets, Promoted Accounts and Promoted Trends. Twitter show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with the “Promoted Icon”. Your followers will see your name associated with the content if you follow, Like or retweet any content on Twitter.

How Twitter Ads Works ??

Twitter ads will work really superb and it is one of the most growing social networks in simple words twitter ads will work as same like as the ads working on other ads platforms. Your ads will automatically deliver on the twitter and give you best results at the lowest cost. Twitter ads work well, for all business and provide you better results and costs you less especially works better for small business owners. As seen that the growth of social media is speedily boosted up and incoming time social media will be the best source to advertise your business. Small business owners can easily afford the cost of Twitter ads and with the help of Twitter ads, they can easily maximize their revenue.

What Are The Benefits Of Twitter Ads ??

Here are the following benefits or thing which twitter will provide you. After reading these points present below you cam to know that why you should use twitter ads instead of other ads platforms.

  • Reach potential customers: With the help of the Twitter ads, you will have an ability to sent your messages in front of those peoples you are following you by promoting your tweets.
  • Choose your target audience: You can reach the right audience by targeting your ads based on the interests, geography, gender, device, or users similar to your followers. In addition, you can also maximize the relevancy of your message by targeting by keywords in people’s Tweets.
  • Gain more followers: This is clear from the title i.e gain more followers as to increase your followers. You can easily grow your community quickly with the help of Twitter ads.
  • Amplify your messages: You can get your Tweets and your account in front of those people who are interested in you or who shows interest in your you or in your business.
  • Measure results in real time: You can also Track the growth of your follower base and see how people engage with every single Tweet. You can easily measure your results and you can measure those results in real time.
  • Set a budget and pay for what works: You will Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. Your account is totally in Your control. There’s no minimum spend, you can spend as much as you can of your choice and you can start and stop at any time.

 

Different Types of Twitter Ads Campaigns ??

Here are the different types of Twitter ads campaigns : 

1. Awareness: Increase awareness for your brand by reaching people who are more likely to be interested in it. For awareness types of ads, you Promote your Tweets to maximize your reach and raise awareness of your brand’s message to the broad audience and pay for Impressions [ Cost per Impression ]. This is the only type of campaign where the Twitter ads are based only on engagements rather than Impressions. Make sure that, your Tweet is compelling in such a way that viewers agreed with your ad to take some kind of action.

2. Followers: In Followers types of campaign you simply engage peoples with you in the term of followers i.e you will promote your Twitter account and only pay per follower which you gain. Your followers amplify your message, on and off Twitter. Promote your account to build an engaged audience.

3. Video Views: These are those types of ads in which you have to invest both your time and your money. A video views campaign aims to increase the number of users who view your videos. Not promoting your video on Twitter would be like buying a plane ticket and leaving it on your desk. Promote your videos to reach a targeted, engaged audience and pay per video view. Your videos will auto-play on a scroll, encouraging people to tap or click. You have to only pay whenever peoples see 2 seconds of the playback into their timeline. Clicks to watch that in a fullscreen or the video is mute.

4. Website Clicks And Conversions: In Website Conversion types of campaigns your ads will get people to take valuable actions on your website or app, such as adding payment info or making a purchase. You have to promote your tweets to the peoples who want to visit or take an action on your website. You have to pay only for the PPC [ pay per click ]in both types of campaigns, but a conversion type of campaigns has additional functionally to track your conversions. Promote your Tweets to people who will visit and take actions on your website. Track your results across mobile and web. Both these types of campaigns allow you to include a website card which includes a preview of your website right in your tweet. In Followers types of campaign, you simply engage peoples with you in the term of followers. Your followers amplify your message, on and off Twitter. Promote your account to build an engaged audience.

5. Tweet Engagements: In Tweet, Engagements types of campaigns you ad will be reached to more audience as much ass can. If you want to promote your tweets with a motive of starting conversions around your brand and in this you will be paid only for the initial engagement of each user. Promote your Tweets to start conversations with the audience you want. Research shows that increased engagement leads to a brand lift and offline sales.

6. App Installments Or Re-engagements: In these types of ads, your goal is to promote your tweets in front of those users which you want to download your app or those users which have already downloaded your app but don’t use it for a while. You can only pay for per app install or for both app installs and app opens, depending on your goal.

These types of campaigns allow you to Include an App Card which shows a preview image of your app along with the ratings of the apps, right in your tweets which give the option to users to open and install the app which you are promoting with one click.

How To Set Up Your Twitter Ad Account ??

You just need a twitter account to run your ads on Twitter. By setting up your Twitter ad account you will be able to enjoy the entire Twitter Advertising platform experience. You can easily set up your Twitter ad account and you can easily channelize your Twitter ad campaigns by setting up of your personal Twitter ads center and set up your Twitter ad account.

Follow these steps to create your Twitter Ad Account :

1. Firstly, you have to go to the Twitter app and go to the sign-up box for creating your account.

2. Enter Your Full Name, Mobile Number or Email Address, Date Of Birth and a Password.

3. Click on button and sign-up for Twitter.

4. In order to verify your Mobile number, Twitter will send you an SMS text message with a code, Enter that code in the provided box to verify that it’s you.

5. Once you have clicked on sign-up for Twitter, you can select a username. You can select from your own and you can also be selected as username suggested by Twitter [ Which Is Available ].

6. Double-check your name, phone number, password, and username.

7. Click on create my account button and your account is created.

8. Go to your profile section and click on the Twitter Ads Button.

9. After Clicking on the Twitter ads button a new window will appear in front of you in the form of your Twitter Account.

10. Now, your account is ready and you can create your Twitter Ads.

 

Types Of Twitter Ads For Business ??

There are mainly 3 types of Twitter ads which are for business :

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends

1. Promoted Tweets: Promoted Tweets are simply regular tweets that an advertiser will pay to display those tweets to peoples who are not already following them on Twitter. Like regular tweets that may be regular likes tweeted or re-tweeted and so on. Promoted tweets directly appear in the targeted user’s timeline in at the top of the search results and also in the Twitter mobile app. Promoted tweets offer you a wonderful chance to extend your reach to the greater content that is already performing well on twitter many other social signals.

See, How promoted tweets look like :

2. Promoted Accounts: Promoted accounts allows you to get your Twitter account in front of your targeted Twitter users to gain relevant followers.

See, How Promoted Accounts look like :

3, Promoted Trends: These [ Promoted Trends ] types of topics are the most talked about subjects on all social networks. Which appears on the left side of the page, in the discover tab and in the twitter app. When a user clicks on your Promoted trend then they will see a list of search results for the topic, with a promoted tweet from you at the top of the list.

See, How Promoted Trends look like :

How To Create Twitter Ads Campaigns ??

In order to get started with Twitter Ads you have to go to your Twitter Ads manager account and from there you have to set up your ads and start creating your ads.

Choose Your Campaign Objective

Now you have to choose the objective of your campaign. Let’s talk about more detailed about campaigns types in Twitter ads. A campaign objective is simply what you want from your audience when they see your ads.

Twitter offers you several campaigns objectives that you have to select one from those for which you want to run your ads and the objective which you choose will influence how your ads are optimized and how you pay for them.

In Twitter you can only choose from only these objectives : 

1. Awareness

For awareness types of ads, you Promote your Tweets to maximize your reach and raise awareness of your brand’s message to the broad audience and pay for Impressions [ Cost per Impression ]. This is the only type of campaign where the Twitter ads are based only on engagements rather than Impressions. Make sure that, your Tweet is compelling in such a way that viewers agreed with your ad to take some kind of action.

Choose Your Campaign Name:

Now, You have to select the name of your campaign which you can select any name of your choice.

Budget

Set the budget for your campaign. To run ads, you have to set the budget for your campaign which you’re going to spend.

Example: Here My budget is $100

You can select your budget in 2 types: 

Your ad set budget is the daily or total amount that you want to spend on this ad set.

1. Daily Budget: A daily budget is an average budget that you will spend every day.

2. Total: A total budget is a maximum that you will spend on your ad set.

Advanced Option:

Placing

Now, you have to decide the placing of your ads.

You can select your placing in 2 types:

1. Standard [ Recommended ]: In standard type, Twitter shows your ads as evenly as possible throughout the day.

2. Accelerated: Twitter will show your ads as often as possible starting at midnight in accelerated types.

Scheduling

You’ve to decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

1. Continuously: You can Run your ad set Immediately and Continuously.

2. Start And End Date: You can Set a start and end date of your ad.

Placements

Now, Choose the placements for your ads.

You can select placements in 3 forms:

1. Users’ Timelines: Promote Tweets into the home timeline of the specific group of people that you are targeting.

2. Profiles & Tweet Pages: Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.

3. Search Results: Promote Tweets into the search results.

Choose Your Audience

Now you have to select your targeted audience for your ads which you can place in front of the right users.

Here there are 3 types of audiences:

  • Tailored Audiences [ Lists ].
  • Tailored Audiences [ Web ].
  • Flexible Audience Targeting.

You can apply targeting criteria from one or more saved audiences [ Includes tailored audiences and flexible audiences. ].

Gender And Age

Gender: Now, You have to choose the gender you can Choose “All” unless you only want your ads to be shown to either men or women or you can choose any from man and women on the basis of your targeting.

Age: You have to select the minimum and maximum age of the people for which you will find your ad relevant is relevant for those.

Select peoples of All ages or select the age of your choice which you want to target.

  • All Ages

  • Age Range

–> Select Your Age Range:

Locations, Devices, Platforms, Languages And OS Versions

Location: You can target people by country, state, region, metro area, or postal code.

Example: Here My Location Is United States.

Devices: In devices, you can reach people by the types of devices they use.

Example: Here my devices are iPhone 8 and Samsung Galaxy A3.

Platforms: In Platform, You can reach people by the types of platforms they use.

Example: Here my targeted platforms are Desktop and Android.

Languages: In languages, you can reach people by the languages they use.  If you want to target a specific language then you can put in the language box below otherwise Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Example: Here my targeted Language is English.

OS Versions: In OS Versions, You can target people by the type of OS version they use.

Example: Here I am targeting ios 9.1 and above, Android Nougat and above and ios 4.0 and above OS Versions.

Audience Features

In this refine your audience by selecting features in addition to demographics. Targeting types include keywords, events, interests, behaviors, and follower-lookalikes.

Additional Options

In this, you can also target followers of you i.e those who are your followers you can also target them.

Set Your Bid And Budget

You can set a total budget at the ad group level, otherwise the budget specified at the campaign level will be used.

Now, Take a look at the review of your ad which you create.

And Now Place your Order.

2. Followers

In Followers types of campaign you simply engage peoples with you in the term of followers i.e you will promote your Twitter account and only pay per follower which you gain. Your followers amplify your message, on and off Twitter. Promote your account to build an engaged audience.

Choose Your Campaign Name:

Now, You have to select the name of your campaign here so that after creating your campaign you can easily recognize this particular campaign in your ads manager.

Budget

Set the budget for your campaign. To run ads, you have to set the budget for your campaign which you’re going to spend.

Example: Here My budget is $250

You can select your budget in 2 types: 

Your ad set budget is the daily or total amount that you want to spend on this ad set.

1. Daily Budget: A daily budget is an average budget that you will spend every day.

2. Total: A total budget is a maximum that you will spend on your ad set.

Advanced Option:

Placing

Decide the placing of your ads.

You can select your placing in 2 types:

1. Standard [ Recommended ]: In standard type, Twitter shows your ads as evenly as possible throughout the day.

2. Accelerated: Twitter will show your ads as often as possible starting at midnight in accelerated types.

Scheduling

In the scheduling Of your ads, you’ve to decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

1. Continuously: You can Run your ad set Immediately and Continuously.

2. Start And End Date: You can Set a start and end date of your ad.

Placements

Now, Choose the placements for your ads.

You can select placements in 2 forms:

1. Users’ Timelines: Promote Tweets into the home timeline of the specific group of people that you are targeting.

2. Profiles & Tweet Pages: Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.

Choose Your Audience

Now you have to select your targeted audience for your ads which you can place in front of the right users.

Here there are 3 types of audiences:

  • Tailored Audiences [ Lists ].
  • Tailored Audiences [ Web ].
  • Flexible Audience Targeting.

Gender And Age

Gender: Now, You have to choose the gender you can Choose “All” unless you only want your ads to be shown to either men or women or you can choose any from man and women on the basis of your targeting.

Age: You have to select the minimum and maximum age of the people for which you will find your ad relevant is relevant for those.

Select peoples of All ages or select the age of your choice which you want to target.

  • All Ages

  • Age Range

–> Select Your Age Range:

Locations, Devices, Platforms, Languages And OS Versions

Location: You can target people by country, state, region, metro area, or postal code.

Example: Here My Location Is India.

Devices: In devices, you can reach people by the types of devices they use.

Example: Here my devices are CPH1613 and Mi 3.

Platforms: In Platform, You can reach people by the types of platforms they use.

Example: Here my targeted platforms are Desktop and Android.

Languages: In languages, you can reach people by the languages they use.  If you want to target a specific language then you can put in the language box below otherwise Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Example: Here my targeted Language is English.

OS Versions: In OS Versions, You can target people by the type of OS version they use.

Example: Here I am targeting ios 9.1 and above, ios 5.1 and above and above and ios 4.0 and above OS Versions.

Audience Features

In this refine your audience by selecting features in addition to demographics. Targeting types include keywords, events, interests, behaviors, and follower-lookalikes.

Additional Options

In this, you can also target followers of you i.e those who are your followers you can also target them.

Set Your Bid And Budget

You can set a total budget at the ad group level, otherwise the budget specified at the campaign level will be used.

Now, Take a look at the review of your ad which you create.

And Now Place your Order.

3. Video Views

Videos are the investment of time and money, Perhaps not surprisingly, a video views campaign aims to increase the number of users who view your videos. Not promoting your video on Twitter would be like buying a plane ticket and leaving it on your desk. Promote your videos to reach a targeted, engaged audience and pay per video view. Your videos will auto-play on a scroll, encouraging people to tap or click. You only pay once a user sees two seconds of playback in the timeline, clicks to watch in fullscreen, or takes the video off mute.

Choose Your Campaign Name:

Here, You have to select the name of your campaign which you can select any name of your choice.

Budget

Set the budget for your campaign. To run your ads, you have to set the budget for your campaign which you’re going to spend.

Example: Here My budget is $200

You can select your budget in 2 types: 

Your ad set budget is the daily or total amount that you want to spend on this ad set.

1. Daily Budget: The Daily budget is an average budget that you will spend every day.

2. Total: Total budget is a maximum that you will spend on your ad set.

Advanced Option:

Placing

Here, You have to decide the placing of your ads i.e on standard or on Accelerated.

You can select your placing in 2 types:

1. Standard [ Recommended ]: In standard type of placements, Twitter shows your ads as evenly as possible throughout the day.

2. Accelerated: In Accelerated Type of placements, For time-constrained campaigns, for example around major sporting events, show ads as often as possible starting at midnight America-Los Angeles time each day.

Scheduling

You’ve to decide whether you want to run your ads for continuously or run according to your selected time.

Your ad set will either run continuously starting today or within a date which you select.

You can select your ads schedule in 2 types :

1. Continuously: You can Run your ad set Immediately and Continuously without any difficulty.

2. Start And End Date: You can Set the start and end date of your ad i.e by doing this your ad will automatically stop on your end time which you set in your ad.

Placements

Now, Choose the placements for your ads.

You can select placements in 3 forms:

1. Users’ Timelines: Promote Tweets into the home timeline of the specific group of people that you are targeting.

2. Profiles & Tweet Pages: Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.

3. Search Results: Promote Tweets into the search results.

Choose Your Audience

Now, You have to select your targeted audience for your ads which you can place in front of the right users.

Here there are 3 types of audiences:

  • Tailored Audiences [ Lists ].
  • Tailored Audiences [ Web ].
  • Flexible Audience Targeting.

You can apply targeting criteria from one or more saved audiences [ Includes tailored audiences and flexible audiences. ].

Gender And Age

Gender: Now, You have to choose the gender you can Choose “All” unless you only want your ads to be shown to either men or women or you can choose any from man and women on the basis of your targeting.

Age: In age part, You have to select the minimum and maximum age of the people for which you will find your ad relevant is relevant for those.

Select peoples of All ages or select the age of your choice which you want to target.

  • All Ages

  • Age Range

–> Select Your Age Range:

Locations, Devices, Platforms, Languages And OS Versions

Location: You can target people by country, state, region, metro area, or postal code.

Example: Here My Location Is United Kingdom.

Devices: In devices, you can reach people by the types of devices they use.

Example: Here my devices are Amazon Kindle Fire HD 8.9″, Google Nexus 7 and iPhone8.

Platforms: In Platform, You can reach people by the types of platforms they use.

Example: Here my targeted platforms are iOS.

Languages: In languages, you can reach people by the languages they use.  If you want to target a specific language then you can put in the language box below otherwise Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Example: Here my targeted Language is Japanese.

OS Versions: In OS Versions, You can target people by the type of OS version they use.

Example: Here I am targeting ios 9.1 and above, ios 5.0 and above and above and ios 4.0 and above OS Versions.

Audience Features

In this refine your audience by selecting features in addition to demographics. Targeting types include keywords, events, interests, behaviors, and follower-lookalikes.

Additional Options

In this, you can also target followers of you i.e those who are your followers you can also target them.

Set Your Bid And Budget

You can set a total budget at the ad group level, otherwise the budget specified at the campaign level will be used.

Now, Take a look at the review of your ad which you create.

And Now, Place your Order.

4. Websites Clicks And Conversion

In Website Conversion types of campaigns, your ads will get people to take valuable actions on your website or app, such as adding payment info or making a purchase. For both clicks and conversions campaigns, you promote Tweets to people who you want to visit and take action on your website. You will be only charged per click in both types of campaign, but a conversions campaign has additional functionality to track conversions. Promote your Tweets to people who will visit and take actions on your website. Track your results across mobile and web. In Followers types of campaign, you simply engage peoples with you in the term of followers.

Choose Your Campaign Name:

You have to select the name of your campaign which you can select any name of your choice.

Budget

Set the budget for your campaign. To run ads, you have to set the budget for your campaign which you’re going to spend.

Example: Here My budget is $400

You can select your budget in 2 types: 

Your ad set budget is the daily or total amount that you want to spend on this ad set.

1. Daily Budget: The Daily budget is an average budget that you will spend every day.

2. Total: A total budget is a maximum that you will spend on your ad set.

Advanced Option:

Placing

Now, you have to decide the placing of your ads.

You can select your placing in 2 types:

1. Standard [ Recommended ]: In standard type, Twitter shows your ads as evenly as possible throughout the day.

2. Accelerated: Twitter will show your ads as often as possible starting at midnight in accelerated types.

Scheduling

You’ve to decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

1. Continuously: You can Run your ad set Immediately and Continuously.

2. Start And End Date: You can Set a start and end date of your ad.

Placements

Now, Choose the placements for your ads.

You can select placements in 4 forms:

1. Users’ Timelines: In User’s Timelines You Have To Promote Tweets into the home timeline of the specific group of people that you are targeting.

2. Profiles & Tweet Pages: In profiles & Tweet Pages Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.

3. Search Results: Promote Tweets into the search results.

4. Expand your reach: By checking the box above, you agree that your Twitter Ads may be placed on the Twitter Audience Platform, as described in the Twitter Ads Program Terms and Conditions.

–> You have to select which category best describes your ad.

–> Enter the domain name or URL of the website which you want to be used for this ad group.

Choose Your Audience

Now you have to select your targeted audience for your ads which you can place in front of the right users.

Here there are 3 types of audiences:

  • Tailored Audiences [ Lists ].
  • Tailored Audiences [ Web ].
  • Flexible Audience Targeting.

You can apply targeting criteria from one or more saved audiences [ Includes tailored audiences and flexible audiences. ].

Gender And Age

Gender: Now, You have to choose the gender you can Choose “All” unless you only want your ads to be shown to either men or women or you can choose any from man and women on the basis of your targeting.

Age: You have to select the minimum and maximum age of the people for which you will find your ad relevant is relevant for those.

Select peoples of All ages or select the age of your choice which you want to target.

  • All Ages

  • Age Range

–> Select Your Age Range:

Locations, Devices, Platforms, Languages And OS Versions

Location: You can target people by country, state, region, metro area, or postal code.

Example: Here My Location Is Canada.

Devices: In devices, you can reach people by the types of devices they use.

Example: Here my devices are iPad mini, Sharp Aquos Zeta, and HTC M9.

Platforms: In Platform, You can reach people by the types of platforms they use.

Example: Here my targeted platforms is Desktop.

Languages: In languages, you can reach people by the languages they use.  If you want to target a specific language then you can put in the language box below otherwise Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Example: Here my targeted Language is English.

OS Versions: In OS Versions, You can target people by the type of OS version they use.

Example: Here I am targeting ios 4.1 and above, ios 9.3 and above and above and Android Nougat and above OS Versions.

Audience Features

In this refine your audience by selecting features in addition to demographics. Targeting types include keywords, events, interests, behaviors, and follower-lookalikes.

Additional Options

In this, you can also target followers of you i.e those who are your followers you can also target them.

Set Your Bid And Budget

You can set a total budget at the ad group level, otherwise the budget specified at the campaign level will be used.

Now, Take a look at the review of your ad which you create.

And Now Place your Order.

5. Tweet Engagements

In Tweet, Engagements types of campaigns, your ad will be reached to more audience as much ass can. As you promote Tweets with a goal of starting conversations around your brand and you will be paid only for the initial engagement of each user. Promote your Tweets to start conversations with the audience you want. Research shows that increased engagement leads to a brand lift and offline sales.

Choose Your Campaign Name:

Now, You have to select the name of your campaign which you can select any name of your choice.

Budget

Set the budget for your campaign. To run ads, you have to set the budget for your campaign which you’re going to spend.

Example: Here My budget is $300

You can select your budget in 2 types: 

Your ad set budget is the daily or total amount that you want to spend on this ad set.

1. Daily Budget: A daily budget is an average budget that you will spend every day.

2. Total: A total budget is a maximum that you will spend on your ad set.

Advanced Option:

Placing

Now, you have to decide the placing of your ads.

You can select your placing in 2 types:

1. Standard [ Recommended ]: In standard type, Twitter shows your ads as evenly as possible throughout the day.

2. Accelerated: In Accelerated Type, For time-constrained campaigns, for example around major sporting events, show ads as often as possible starting at midnight America-Los Angeles time each day.

Scheduling

You’ve to decide whether you want to run your ads for continuously or run according to your selected time.

Your ad set will either run continuously starting today or within a date which you select.

You can select your ads schedule in 2 types :

1. Continuously: You can Run your ad set Immediately and Continuously.

2. Start And End Date: You can Set a start and end date of your ad.

Placements

Now, Choose the placements for your ads.

You can select placements in 3 forms:

1. Users’ Timelines: In Users’ Timelines Promote Tweets into the home timeline of the specific group of people that you are targeting.

2. Profiles & Tweet Pages: In Profiles & Tweet Pages Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.

3. Search Results: In search, Results Promote Tweets into the search results.

Choose Your Audience

Now you have to select your targeted audience for your ads which you can place in front of the right users.

Here there are 3 types of audiences:

  • Tailored Audiences [ Lists ].
  • Tailored Audiences [ Web ].
  • Flexible Audience Targeting.

You can apply targeting criteria from one or more saved audiences [ Includes tailored audiences and flexible audiences. ].

Gender And Age

Gender: Now, You have to choose the gender you can Choose “All” unless you only want your ads to be shown to either men or women or you can choose any from man and women on the basis of your targeting.

Age: You have to select the minimum and maximum age of the people for which you will find your ad relevant is relevant for those.

Select peoples of All ages or select the age of your choice which you want to target.

  • All Ages

  • Age Range

–> Select Your Age Range:

Locations, Devices, Platforms, Languages And OS Versions

Location: You can target people by country, state, region, metro area, or postal code.

Example: Here My Location Is Poland.

Devices: In devices, you can reach people by the types of devices they use.

Example: Here my devices are Mi 3, Samsung Galaxy s II and Sharp Aquos Zeta.

Platforms: In Platform, You can reach people by the types of platforms they use.

Example: Here my targeted platforms is Android.

Languages: In languages, you can reach people by the languages they use.  If you want to target a specific language then you can put in the language box below otherwise Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Example: Here my targeted Language is Polish.

OS Versions: In OS Versions, You can target people by the type of OS version they use.

Example: Here I am targeting ios 4.3 and above, ios 9.1 and above and above, Android Nougat and above and iOS 4.0 and above OS Versions.

Audience Features

In this refine your audience by selecting features in addition to demographics. Targeting types include keywords, events, interests, behaviors, and follower-lookalikes.

Additional Options

In this, you can also target followers of you i.e those who are your followers you can also target them.

Set Your Bid And Budget

You can set a total budget at the ad group level, otherwise the budget specified at the campaign level will be used.

Now, Take a look at the review of your ad which you create.

And Now Place your Order.

6. App Installs Or Re-Engagements

Now, for app-installments campaigns, you will promote your tweets to those users which you want to download your app or those users which have already downloaded your app but don’t use it for a while. You can only pay for per app install or for both app installs and app opens, depending on your goal.

These types of campaigns allow you to Include an App Card which shows a preview image of your app along with the ratings of the apps, right in your tweets which give the option to users to open and install the app which you are promoting with one click.

Choose Your Campaign Name:

Now, You have to select the name of your campaign which you can select any name of your choice.

Scheduling

 

You’ve to decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

1. Continuously: You can Run your ad set Immediately and Continuously.

2. Start And End Date: You can Set a start and end date of your ad.

Objective Of Your Campaign

Now, you have to decide the objective of your campaign i.e decide to which you want to show your ads.

You can choose objective in 2 forms:

–> People without your app installed: In this, you are targeting those peoples which have not that app on their devices which you are promoting get people to install your mobile app.

–> People with your app installed: In this, you are targeting peoples to use your mobile app which you are promoting.

Ad Placements

This is the place where you Promoted Tweets appear.

–> Expand your reach on the Twitter Audience Platform.

You can expand your reach on the Twitter Audience Platform by Full, Full Landscape, Banner, Native And Medium Rectangle.

You can select anyone from your choice from Full, Full Landscape, Banner, Native And Medium Rectangle.

Hide Twitter Audience Options ??

–> Enter the domain name of the website used for this app

 –> You have to select which category best describes your ad

–> You can also exclude apps from your campaign

Select Your Audience

Now you have to select your targeted audience for your ads which you can place in front of the right users.

–> Locations: Target users by country, states, regions, metro areas, or postal codes.

You can also select a location on multiple bases.

Gender And Age

Gender: Now, You have to choose the gender you can Choose “All” unless you only want your ads to be shown to either men or women or you can choose any from man and women on the basis of your targeting.

Age: You have to select the minimum and maximum age of the people for which you will find your ad relevant is relevant for those.

Select peoples of All ages or select the age of your choice which you want to target.

  • All Ages

  • Age Range

–> Select Your Age Range:

Language And Devices

Languages: In languages, you can reach people by the languages they use.  If you want to target a specific language then you can put in the language box below otherwise Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen.

Devices: In devices, you can reach people by the types of devices they use.

Select An App Install Category

Reach to people that have installed or shown interest in specific categories of apps.

–> Select Additional Audience Features

–> Customize where you want to Promoted Tweets appear.

You can do this in 2 forms :

1. Users’ Timelines: Promote Tweets into the home timeline of the specific group of people that you are targeting.

2. Profiles & Tweet Pages: Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.

Set Your Budget

You can set a total budget at the ad group level, otherwise the budget specified at the campaign level will be used.

Here My Daily Maximum Budget Is $150

–> Total Budget: If your budget has been reached then your ads will stop running. You will not exceed this amount during the life of your campaign.

Here My Total Budget Is $800

–> Choose Pricing: Here you have to choose the pricing of your ads.

–> Choose Your Creatives And Save Your Campaign.

And Now Place your Order.

Conclusion

Twitter ads have been amazing possibilities in promoting your products all across the world. Twitter ads will bring your marketing initiatives. Do more testing as much as you can with your ads. Before creating your Twitter ads campaign, take time to define your campaign strategy and then start your Twitter ads campaign.

I hope after reading this guide you came to know that how to run Twitter ads for your business, for promoting your products or services all over the world.

If you face any difficulty then you are free to comment on this article or you can send a Query on our support page.

 

Rankit Sihmar
 

Rankit Sihmar Is CCO Of The Dynasty Digital Network . A Fast-Growing & Award Winning Digital Marketing Agency Helping World's Leading Brands with Facebook Ads & Organic Traffic. Follow Him On LinkedIn

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