How To Run Advertisement On Pinterest In 2018

Pinterest is one of the most popular social networks and also has most visited sites on the web by peoples.

In today’s world, many of the biggest brands were move forwarding towards Pinterest to promote their services and products. Pinterest has 200 Million active users.

Pinterest is a small social network in front of giants in networking like Facebook and Instagram but Pinterest beats Instagram as a primary social media platform for influencing purchasing decisions for U.S. social media users.

Pinterest is called the “Darling” of all social media networks!

Do You Know –> Around 61% of the pinners have been discovered new brands or products from promoted pins and the more than half of the pinners have already purchased their stuff after seeing a promoted pin. More than 75% of saved pins which have come from business.

In this article, we are going to take the deep look into Pinterest advertising which is provided by Pinterest and how you can reach your goals by using Pinterest marketing.

We will also tell you that how you can increase your revenue with the help of Pinterest ads.

Let’s Start!

 

**What Is Pinterest**

Pinterest is an online pinboard which is mostly used for collecting visual pieces of multimedia [ Mostly Images ].

Pinterest users interact with each other through liking, commenting and repinning each other’s stuff which they were posting on Pinterest. That is what makes it such a hot social network.

 

**How Does Pinterest Ads Works**

Pinterest ads work really well and give you amazing possibilities to reach your targeted audience and maximize your revenue as Pinterest describes itself as a ‘bookmarking website’ i.e people can ‘Pin’ whatever they have found on the web whether it is useful for that or not, on their Pinterest ‘Boards.’

Pinterest ads will help you to reach people while they actively decide what to do or buy next [ 96% of the Pinterest user use Pinterest to research what they’re buying ].

 

**Types Of Pinterest Ads**

There are mainly 5 types of Pinterest ads:

1. Promoted Pin.

2. Promoted Video Pin.

3. One-tap Pin.

4. Promoted App Pin.

5. Cinematic Pin.

Let’s look into the deep of different types of Pinterest ads.

1. Promoted Pin: It is clear from the name [ Promoted Pins ], Promoted pins are basically those pins in which you will pay to promote them i.e you have to pay to run your promoted pin ads so that more people can see your ad.

Pinterest promoted pins are paid ads which works on the bidding process like other social media Ad platforms. You will be getting paid when your pin is placed in front of your targeted audience.

Your pins will be shown up in the relevant category feeds and relevant searches.

When someone saves your Pinterest ads on their own Pinterest board or embeds them on the web then those repin will be considered as organic and the extra traffic doesn’t cost you a dime.

2. Promoted Video Pin: A promoted video pin are those pins which you will promote on Pinterest in the form of video. Promoted video pins were appeared in the Pinterest newsfeed, search results and in the more like this section.

Promoted video pin on Pinterest are giving good and better results and more than 60% of Peoples on Pinterest like to watch the videos. So, it’s good to promote your stuff on Pinterest with the help of promoted video pins.

3. One-tap Pin: The Pin which takes pinners straight to the source because normally is called the one-tap pin. when someone taps on a pin they were taken to a close look up with more details.

But now with the help of one-tap Pinterest ads users directly go to your website or link which you mentioned. So,it would be easy for that they can learn or even purchase directly.

4. Promoted App Pin: Promoted App Pins are those pins which include an app icon and also have an install button on the ad. Pinners can install your app without ever leaving Pinterest, rather than being directed to an app store to download.

5. Cinematic Pin: Cinematic pin are those pins which move only when the user scrolls but when the user stops scrolling the pins were also stopped moving.

Cinematic pins are also involved motion just like as same as promoted video pins.

**How To Create Your Pinterest Simple Account**

Here, are the steps to create your Simple Pinterest account. So, follow these steps and create your Pinterest account.

1. Go to Pinterest.com and sign up on Pinterest to create your account.

2. You can create your account in two forms by entering main and create passwords or you can also connect to your Facebook account or with your Google account.

3. Click on the continue button and login to your account.

4. Go to your profile setting and update your profile by filling information in your profile.

 

**How To Create Your Pinterest Business Account**

Follow these steps and create your Pinterest account :

1. Click on the three dotted button on the right side of the upper corner of your dashboard.

2. Go to the switch to a business tab and click to continue.

3. Then you will be redirected to a new page where you have to fill all the necessary details like your business name, Your business type, and Your website link.

4. Then Click on the done button.

5. Now, you will complete your necessary details and now your Pinterest account is ready and you can start advertising on Pinterest.

**How To Run Pinterest Ads Campaigns**

Now, here you came to know that what kind of Pinterest advertising formats are available and we will tell you each and every basic step of setting your business to heights with the help of Pinterest advertisement.

**Choose Your Campaign Objective**

There are 5 types of campaigns from which you have to choose :

1. Traffic Campaign: In traffic type of campaigns you will send peoples from your Pinterest ads directly to your website and you will be charged for pay per click.

2. Awareness Campaign: In awareness type of campaigns you have to get your business in front of new eyeballs i.e in front of those who haven’t heard about your business before. You have to pay per 1,000 impressions.

3. Engagement Campaign: In these types of campaigns you have to design your ad to encourage so that more Pinners would engage with your content on the Pinterest platform which is shown by saving or clicking your promoted pins.

4. App Install Campaign: In-app installs campaigns you have to to get more installs of your app through your ad. You have to decide for what you have to pay, pay per installs or pay per click.

When you decide to pay for installs then the Pinterest algorithm adjust your bid daily for your ad using your target cost and the predicted of installs but when you pay for clicks, your ad will be optimized for the clicks traffic just like as same as the CPC campaigns.

5. Video Awareness Campaign: In Video Awareness types of campaigns you have to pay per 1,000 impressions by using your promoted video pins type.

Here I will be explaining all the campaigns in detail one by one.

**1. Traffic Campaign**

In the traffic type of campaigns, you have to send peoples from your Pinterest ads directly to your website or to your link which you put into your ads and you will be charged for pay per click.

Campaigns Name And Budget

Campaign Name: Now you have to choose the name of your campaign this you can do according to your choice. You have to set the name of your campaign so that you can easily find your campaign near in future.

Example: Here my campaign name is “ Dynasty Digital Network

Budget: You have to select your budget here i.e you have to put the amount which you will spend on your ads.

You can do this in two forms:

  • Daily Budget: A daily budget is an average amount that you’ll spend every day.

Example: Here my daily budget is $50.

  • Lifetime: A lifetime budget is a maximum that you’ll spend during the lifetime of your ad set.

 

Example: Here my lifetime budget is $400.

Ad Group Name, Scheduling, and Daily Budget

Ad Group Name

Now, you have to write the name of the ad group of your choice.

Scheduling

You’ve to decide whether you want to run your ads for continuously or run according to your selected time. Your ad set will either run continuously starting today or within a date range that you select.

You can select your ads schedule in 2 types :

  • Continuously: You can Run your ad set continuously.

  • Start And End Date: You can Set a start and end date of your ad.

Daily Budget 

A daily budget is an average amount that you’ll spend every day.

Select Your Targeted Audience

Now you have to select the audience for your ads which you want to target to show your ads.

Click on the [+] icon to create your audience.

You have to select your audience in 4 types:

  • visitors who went to your site.
  • A list of those customers that you upload.
  • An engaged audience which was engaged towards your pins from your confirmed domains.
  • An act like that audience which behaves similarly to the one which you already have.

Interests And Keywords

Now, you have to add interests and keywords in your add. You can target your audience on the basis of their interests and on the basis of keywords targeting.

Interests

In interests, you can target peoples based on what they have previously saved with on Pinterest.

Interests may be like Fashion, Finance, Health, Entertainment etc.

Keywords 

In keywords targeting you can target Pinterest ads to people searching for broad or specifically matched keywords and key phrases.

Location and Language

Location

You have to target your location according to your business i.e you have to target that country which you can think that will be beneficial for you but you can also edit to include any countries where Pinterest ads are available.

Language

Language will be set up to all languages by default but you can choose the language to target individual language option.

 

 

Devices and Gender

Devices

The device is also set by default to include all options, but you can choose from a web, mobile web, iPhone, iPad, Android mobile, and from an Android tablet.

Here my device type is Mobile web and Android Tablet.

 

Gender

Gender, again, defaults to include all options, but you choose to choose and targets from females, males, and from those with an unspecified gender.

Maximum CPC Bid 

Choose your maximum CPC bid in this you have to pay for the click on your websites.

 

**Add Pin To Add Group**

Now, you have to add the pin to your add group which you want to promote. You have to select from the All Pins, 30-day most clicked and 30-day most saved.

 

**Add Your Pin Details**

Now, you have to add your pin details like your Promoted pin detail and your destination URL where you want to send your users.

 

Clik on the promote pin and You are done now and your pin will ready to promote.

 

**2. Awareness Campaign**

In awareness type of campaigns, you have to get your business in front of new eyeballs i.e in front of those who haven’t heard about your business before. You have to pay per 1,000 impressions.

Campaigns Name And Budget

Campaign Name: Now here you have to choose/select the name of your campaign which you can choose according to your choice. You have to set the name of your campaign so that you can easily find your campaign near in future.

Example: Here my campaign name is ” Dynasty Brand Awareness

 

Budget: Now, You have to select your budget here i.e you have to put the amount which you will spend on your ads.

You can do this in two forms:

  • Daily Budget: A daily budget is an average amount that you’ll spend every day.

 

Example: Here my daily budget is $100.

  • Lifetime: A lifetime budget is maximum that you’ll spend during the lifetime for your ad set.

 

Example: Here my lifetime budget is $800.

Ad Group Name, Scheduling, and Daily Budget

Ad Group Name

Write the name of the ad group of your choice.

 

Scheduling

In the scheduling of your ads, you’ve to decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

  • Continuously: You can Run your ad set continuously.

  • Start And End Date: You can Set a start and end date of your ad.

Daily Budget 

Daily budget is an average amount that you’ll spend every day.

 

Select Your Targeted Audience

Now, here you have to select the audience for your ads which you want to target to show your ads.

Click on the [+] icon to create your audience.

You have to select your audience in 4 types:

  • visitors who went to your site.
  • A list of those customers that you upload.
  • An engaged audience which was engaged towards your pins from your confirmed domains.
  • An act like that audience which behaves similarly to the one which you already have.

Interests And Keywords

Now, you have to Include interests and keywords in your ad set. You can target your audience on the basis of their interests and as well as on the basis of keywords targeting.

Interests

In interests, you can target peoples based on what they have previously saved with on Pinterest.

Interests may be like Fashion, Design, Products, Photography etc.

 

Keywords 

In the targeting of your keywords, you can target Pinterest ads to people searching for broad or specifically matched keywords and key phrases.

Interests may be like Photoshoot, Design product, Beauty tips etc.

 

Location and Language

Location

You can target your location according to your business i.e you have to target that country which you can think that will be beneficial for you but you can also edit to include any countries where Pinterest ads are available.

 

Here My Targeted Location Is USA.

Language

Language will be set up to all languages by default but you can also choose the language of your choice to target individual language option.

 

Devices and Gender

Devices

The device is also set by default to include all options, but you can choose from a web, mobile web, iPhone, iPad, Android mobile, and from an Android tablet.

Here my targeted devices are Mobile web, iPhone, Android tablet etc 

 

Gender

Gender, again, defaults to include all options, but you choose to choose and targets from females, males, and from those with an unspecified gender.

Here my target gender is ” Male

 

Maximum CPC Bid 

Choose your maximum CPC bid in this you have to pay for the click on your websites.

 

**Add Pin To Add Group**

Now, you have to add the pin to your add group which you want to promote. You have to select from the All Pins, 30-day most clicked and 30-day most saved.

 

**Add Your Pin Details**

Now, you have to add your pin details like your Promoted pin detail and your destination URL where you want to send your users.

 

 

Then, Clik on the promote pin and You are done now and your pin will ready to promote.

 

**3. Engagement Campaign**

In these types of campaigns, you have to design your ad to encourage so that more Pinners would engage with your content on the Pinterest platform which is shown by saving or clicking your promoted pins.

 

Campaigns Name And Budget

Campaign Name: Now, you have to choose the name of your campaign this you can choose according to your choice. You have to set the name of your campaign so that you can easily find your campaign near in future.

Example: Here my campaign name is ” Engagement Boosting

 

Budget: You have to select your budget here i.e you have to put the amount which you will spend on your ads.

You can do this in two forms:

  • Daily Budget: A daily budget is an average amount that you’ll spend every day.

 

Example: Here my daily budget is $150.

  • Lifetime: A lifetime budget is a maximum that you’ll spend during the lifetime of your ad set.

 

Example: Here my lifetime budget is $1000.

Ad Group Name, Scheduling, and Daily Budget

Ad Group Name

Now, you have to write the name of the ad group of your choice.

 

Scheduling

Decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

  • Continuously: You can Run your ad set continuously.

  • Start And End Date: You can Set a start and end date of your ad.

Daily Budget 

Daily budget is an average amount that you’ll spend every day on your ad.

 

Select Your Targeted Audience

Now you have to select the audience for your ads which you want to target to show your ads.

Click on the [+] icon to create your audience.

You have to select your audience in 4 types:

  • visitors who went to your site.
  • A list of those customers that you upload.
  • An engaged audience that engaged with pins from your confirmed domains.
  • An act like the audience that behaves similarly to the one you already have.

Interests And Keywords

Add interests and keywords in your add so that you can target your audience on the basis of their interests and on the basis of keywords targeting.

Interests

In interests, you can target peoples based on what they have previously saved with on Pinterest.

Interests may be in Education, Entertainment, Fashion, Finance etc.

 

Keywords 

In keywords targeting you can target Pinterest ads to people searching for broad or specifically matched keywords and key phrases.

Interests may be like Educational Theorists, Entertainment Ideas, Entertainment Kids, Finance Tips, Fashion Inspiration etc.

 

Location and Language

Location

You have to target your location according to your business i.e you have to target that country which you can think that will be beneficial for you but you can also edit to include any countries where Pinterest ads are available.

 

Here My Targeted Location Is Australia.

Language

Language will be set up to all languages by default but you can choose the language to target individual language option.

 

Devices and Gender

Devices

The device is also set by default to include all options, but you can choose from a web, mobile web, iPhone, iPad, Android mobile, and from an Android tablet.

Here my targeted devices are Web, iPad, Android tablet etc 

 

Gender

Gender, again, defaults to include all options, but you choose to choose and targets from females, males, and from those with an unspecified gender.

Here my target gender is ” Male

 

Maximum CPC Bid 

Choose your maximum CPC bid in this you have to pay for the click on your websites.

 

**Add Pin To Add Group**

Now, you have to add the pin to your add group which you want to promote. You have to select from the All Pins, 30-day most clicked and 30-day most saved.

 

**Add Your Pin Details**

Now, you have to add your pin details like your Promoted pin detail and your destination URL where you want to send your users.

 

Then, Clik on the promote pin and You are done now and your pin will ready to promote.

 

**4. App Installs Campaigns**

In-app installs campaigns you have to to get more installs of your app through your ad. You have to decide for what you have to pay, pay per installs or pay per click.

When you decide to pay for installs then the Pinterest algorithm adjust your bid daily for your ad using your target cost and the predicted of installs but when you pay for clicks, your ad will be optimized for the clicks traffic just like as same as the CPC campaigns.

Campaigns Name And Budget

Campaign Name: Choose the name of your campaign this you can do according to your choice. You have to set the name of your campaign so that you can easily find your campaign near in future.

Example: Here my campaign name is ” App Installs

 

Budget: You have to select your budget here i.e you have to put the amount which you will spend on your ads.

You can do this in two forms:

  • Daily Budget: A daily budget is an average amount that you’ll spend every day.

 

Example: Here my daily budget is $200.

  • Lifetime: A lifetime budget is a maximum that you’ll spend during the lifetime of your ad set.

 

Example: Here my lifetime budget is $1300.

Mobile Measurement Partners

Now, you have to choose the partner from apps flyer, adjust, kochava, tune, and apsalar.

Optimize Your Campaigns

Now

 

Ad Group Name, Scheduling, and Daily Budget

Ad Group Name

Write the name of the ad group of your choice here.

 

Scheduling

Decide whether you want to run your ads for continuously or run according to your selected time.

You can select your ads schedule in 2 types :

  • Continuously: You can Run your ad set continuously.

  • Start And End Date: You can Set a start and end date of your ad.

Daily Budget 

A daily budget is an average amount that you’ll spend every day.

 

Select Your Targeted Audience

Now you have to select the audience for your ads which you want to target to show your ads.

Click on the [+] icon to create your audience.

You have to select your audience in 4 types:

  • visitors who went to your site.
  • A list of those customers that you upload.
  • An engaged audience which was engaged towards your pins from your confirmed domains.
  • An act like that audience which behaves similarly to the one which you already have.

Interests And Keywords

Now, you have to include interests and keywords in your add. You can target your audience on the basis of their interests and keywords targeting.

Interests

In interests, you can target peoples based on what they have previously saved with on Pinterest.

Interests may be in Education, Entertainment, Fashion, Finance etc.

 

Keywords 

In keywords targeting you can target Pinterest ads to people searching for broad or specifically matched keywords and key phrases.

 

Location and Language

Location

You have to target your location according to your business i.e you have to target that country which you can think that will be beneficial for you but you can also edit to include any countries where Pinterest ads are available.

 

Here My Targeted Location Is Canada.

Language

Language will be set up to all languages by default but you can choose the language to target individual language option.

 

Devices and Gender

Devices

The device is also set by default to include all options, but you can choose from a web, mobile web, iPhone, iPad, Android mobile, and from an Android tablet.

Here my targeted devices are iPhone, Android mobile and Android tablet etc 

 

Gender

Gender, again, defaults to include all options, but you choose to choose and targets from females, males, and from those with an unspecified gender.

Here my target gender is ” Male

 

Maximum CPC Bid 

Choose your maximum CPC bid in this you have to pay for the click on your websites.

 

**Add Pin To Add Group**

Now, you have to add the pin to your add group which you want to promote. You have to select from the All Pins, 30-day most clicked and 30-day most saved.

 

**Add Your Pin Details**

Now, you have to add your pin details like your Promoted pin detail and your destination URL where you want to send your users.

 

Click on the promote pin and You are done now and your pin will ready to promote.

 

**5. Video Awareness Campaign**

In Video Awareness types of campaigns, you have to pay per 1,000 impressions by using your promoted video pins type.

 

Campaigns Name And Budget

Campaign Name: Now here you’ve to choose the name of your campaign and this you can do according to your choice. You have to set the name of your campaign so that you can easily find your campaign near in future.

Example: Here my campaign name is ” Video Awareness Campaign

 

Budget: Now, you have to select your budget here i.e you have to put the amount which you will spend on your ads.

You can do this in two forms:

  • Daily Budget: A daily budget is an average amount that you’ll spend every day.

 

Example: Here my daily budget is $100.

  • Lifetime: A lifetime budget is a maximum that you’ll spend during the lifetime of your ad set.

 

Example: Here my lifetime budget is $1200.

Ad Group Name, Scheduling, and Daily Budget

Ad Group Name

Now, you have to write the name of the ad group of your choice.

 

Scheduling

You’ve to decide whether you want to run your ads for continuously or run according to your selected time. Your ad set will either run continuously starting today or within a date range that you select.

You can select your ads schedule in 2 types :

  • Continuously: You can Run your ad set continuously.

  • Start And End Date: You can Set a start and end date of your ad.

Daily Budget 

A daily budget is an average amount that you’ll spend every day.

 

Select Your Targeted Audience

Now you have to select the audience for your ads which you want to target to show your ads.

Click on the [+] icon to create your audience.

You have to select your audience in 4 types:

  • visitors who went to your site.
  • A list of those customers that you upload.
  • An engaged audience which was engaged towards your pins from your confirmed domains.
  • An act like that audience which behaves similarly to the one which you already have.

Interests And Keywords

Now, include interests and keywords in your add. You can target your audience on the basis of their interests and on the basis of keywords targeting.

Interests

In interests, you can target peoples based on what they have previously saved with on Pinterest.

 

Keywords 

In keywords targeting you can target Pinterest ads to people searching for broad or specifically matched keywords and key phrases.

Interests may be like Educational Theorists, Entertainment Ideas, Entertainment Kids, Finance Tips, Fashion Inspiration etc.

 

Location and Language

Location

You have to target your location according to your business i.e you have to target that country which you can think that will be beneficial for you but you can also edit to include any countries where Pinterest ads are available.

 

Here My Targeted Location Is United Kingdom.

Language

Language will be set up to all languages by default but you can choose the language to target individual language option.

 

Devices and Gender

Devices

The device is also set by default to include all options, but you can choose from a web, mobile web, iPhone, iPad, Android mobile, and from an Android tablet.

Here my targeted devices are iPad and Android tablet etc 

 

Gender

Gender, again, defaults to include all options, but you choose to choose and targets from females, males, and from those with an unspecified gender.

Here my target gender is ” Female

 

Maximum CPC Bid 

Choose your maximum CPC bid in this you have to pay for the click on your websites.

 

Then, Click on the pic a pin button.

**Add Pin To Add Group**

Now, you have to add the pin to your add group which you want to promote. You have to select from the All Pins, 30-day most clicked and 30-day most saved.

 

**Add Your Pin Details**

Now, you have to add your pin details like your Promoted pin detail and your destination URL where you want to send your users.

 

Clik on the promote pin and You are done now and your pin will ready to promote.

 

**Final Thoughts**

Pinterest is one of the best and a valuable tool for marketers which provide a huge potential for increased sales and benefit is that it is free to use.

With paid promotions like promoted pins and additional features like buyable pins which have a potential to increase. Ads are the best and cross-platform integration and it is a valuable tool which almost all businesses are using.

But when it comes to Pinterest which sticks to the basic which includes simple keywords, straightforward images, a clear description which helps you to increase and make improvement in your results and make our job much easier.

Have you tried Pinterest marketing, Have you tried to promote your stuff with the help of Pinterest marketing If no then start today because it’s never too late and start using Pinterest marketing.

What do you think about Pinterest marketing ??

Do you use any Pinterest marketing strategy to promote something ??

If you need any help regarding Pinterest ads then you feel free to comment below and we will definitely give you the right answer.

Note: We are now offering our SEO Services in Brisbane.

Rankit Sihmar
 

Rankit Sihmar Is CCO Of The Dynasty Digital Network . A Fast-Growing & Award Winning Digital Marketing Agency Helping World's Leading Brands with Facebook Ads & Organic Traffic. Follow Him On LinkedIn

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